Facebook
Facebook user profiles are for personal use. Businesses should be set up as a "page" off your user profile. To set up a business page, ON THE SIGN-UP page, look for the link to set up
a business page. You can also set up a business page from your main user profile. Log into Facebook and add a page (bottom left corner Ads and Pages - then select the Pages tab).
You need to become your first fan, or your page will not appear.
What is very inconvenient is that you cannot set up an easy-to-remember url that goes directly to
your business page UNTIL you have 100 "fans". Once you have 100 fans, go to
http://www.facebook.com to select a name.
The key goal for Facebook is to get people
to sign up as a fan of your business.
Fans will receive any post that you put on your business page Wall. You can set up events and invite your fans to those events as well.
If you have questions about setting up Facebook, look for instructions in the Tools for Business Facebook page.
Here is more help: Facebook for Business Superguide
Post documents and powerpoints on your Facebook page using SlideShare
SlideShare is a free application you can add to Facebook and LinkedIn that allows you to post documents (.doc,.ppt,.pdf, etc.) to
your pages. People can click on the document and download it for share it with others. The documents you post to SlideShare are indexed by
GoogleAlert, so people outside your friends may have access to them.
The first step is to add SlideShare to your
personal Wall. Go to the bottom left corner and click on Applications, and choose SlideShare. Next you have to add SlideShare to your
business Wall page - which takes a few steps that are not intuitive. For help, go to
our Tools Facebook page and look for instructions.
Post "deals" on your Facebook page using Lasso
Lasso is a free application you can add to Facebook that allows you to create short-term (up to one month) coupons
and post them under "Deals" on your Facebook and Twitter pages. People use the coupons by forwarding them to their phones as a text message and
then presenting them when they get to your business. They can also forward the coupons to friends.
To add Lasso to Facebook, go to
our Tools Facebook page and look for instructions.
Put link on your email and website that sends people to your Facebook page
